Granted, they didn’t get to where they are now by making foolish mistakes and throwing away money on useless ventures. They’re a hot commodity at the moment, and more than doubled on their first day of stock trading in Seoul in November, despite the whole marijuana scandal going on with G-Dragon at the time. YG is riding the crest of the Hallyu wave right now, and it would be foolish of them to pass that opportunity up. That might pull in a few of those periphery fans, the ones that aren’t loyal followers of K-pop but enjoy the most Westernized of the artists, and would pay to see them shake their stuff live. Furthermore, YG has thus far enjoyed the blessing of having the groups that are the most marketable overseas. They’ve got multiple acts, from PSY to Big Bang, and there’d be no shortage of niche fans storming over to their nearest concert ticket retailer for the chance to see their favorites in person. In light of the recent YG Family concert that went down in South Korea, it’s time to ask: should YG consider branching out and holding some of those massive family concerts overseas like fellow idol industry juggernaut SM? No question about it, YG houses some of the bigger acts in K-pop. The little gift of sending out groups to perform overseas accomplished just that. Any entertainment company knows that while you want to reel in new fans, it also behooves you to pay service to the old hats, and keep them loyal to the brand. Fiercely defensive of their chosen group, they will do everything from spam the polls to buy up all those repackage albums, duets, and calendars put out by their idol “family” of choice. Not only that, but it helped to cultivate a special breed of fan: the company-loyal mega fan. But hey, they got a little publicity, and the groups got to see the flesh and blood proof of their efforts. Outside of California, it’s a bit more difficult to sell K-pop. Oh, sure, K-pop didn’t magically blow up in the States and in Europe like the more loopy of the executives were probably wishing. SM Town’s New York City and Paris adventure is probably the best proof of the power of the fan that there is flash mob, and ye shall recieve. The most notable of them is probably SM Entertainment. With the recent boom of the Hallyu wave and renewed international interest in South Korean pop music, certain companies have dabbled in sending their artists to Western shores to cavort around and spread some family love. All of the idols and performers get together for a great session of kumbayah and fanservice, and the company walks away with wads of cash and a filled up stadium on the books.
JYP was mostly focusing on Suzy and so the others members popularity began to fade away as time was passing by whereas RBW promotes everyone equally.“Family” concerts are pretty much the event of the year for stans of specific companies, whether it be YG, SM, or JYP. All of Mamamoo solo projects were sucessful, they all shine in theirs comebacks and have their moment. Wheein is in between everyone popularity within the fandom and outside the fandom but some of her solo songs were a success and she charted well. Hwasa has more casual fans and them more "hardcore" fans in a way. But Mamamoo ? Solar and Moonbyul sell more albums than Hwasa because they are less popular than her among the GP and non Moomoos but they are the most biased among the fandom. I am a bit surprised by the Mamamoo/ Miss A comparison though. I have just seen so many people imply jisoo only has fans in asian countries as if those would be enough for almost 50m ig followers. I don't think there is a least popular member, jisoo & rosie are pretty much equal in that regard, then jenlisa are ahead but not with an "unhealthy" difference that could make you think of miss a/ mamamoo.Īlso let's not get into comparisons territory as it wasnt even the point of my post.
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